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We bring ultimate comfort and luxury for men with active and professional lifestyles!

The Story

We were tired of seeing the mundane underwear being marketed to hardworking men! So, we decided to launch a brand that would allow them to finally enjoy a great fit that was luxurious, durable, and met the needs of their active lifestyles at an affordable price.

We developed an ‘all-daylong comfort’ brand that would completely disrupt the status-quo! Our moisturewicking, breathable boxer briefs are almost like a second skin. We know from experience that uncomfortable briefs can be distracting and can easily erode your focus. We won’t let that happen!

The entrepreneurs, the go-getters, the rising talent, the achievers, the innovators and the athletes work every day to raise their game. We understand! The stakes are high as you strive for personal excellence! A structurally-sound, sleek fit allows you to move through your day with totally ease.

We welcome your feedback!! And you are the ones we trust to ensure that our brand continues to be the best!


Our Mission

We believe that comfort doesn’t have to break the bank. We strive to create well thought out and constructed underwear that will elevate your confidence. Allowing you to focus on the things that matter.


We took the time to research the market, understand the customer’s wants, needs and dream desires for the perfect underwear. Our Product materials are ethically sourced and packaged using recyclable cardboard.

The difference between style and fashion is quality

- Giorgio Armani

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